Nate LaClaire

Jacqulyne Horbrook writes with the conviction that influence is not a vanity project but a form of discipleship. In How to Be a Christian Influencer, she makes the case that social media is simply a modern street corner for the Great Commission, and she keeps returning to the same grounding idea: the method changes, the mission stays the same. The book is equal parts spiritual encouragement and practical coaching for Christians who want to show up online without losing themselves in the process.

The structure is clear and conversational. Horbrook traces her call to influence through family stories, then moves into where social media fits in, why marketing and excellence matter, and why innovation is required. The middle chapters lay out her four components of influence (vulnerability, transparency, originality, and relatability), followed by platform growth strategies and a chapter on navigating the whiplash pace of social media. The final section turns explicitly toward discipleship and stewardship, reminding readers that impact is measured in faithfulness, not numbers.

I appreciated the way Horbrook blends biblical themes with down-to-earth examples. She is candid about the temptations of comparison, the pressure to go viral, and the ways platforms can distort priorities. At the same time, she is not anti-platform; she pushes readers to build with integrity, set boundaries, and prioritize depth over reach. The resource lists and planning worksheet are a practical bonus for readers who want to get moving right away.

I found this quote from chapter 1 insightful and it provides a good example of the lens that the author uses throughout:

If you are a Christian content creator, pastor, ministry leader, or thoughtful social media user who wants to align online presence with discipleship, this is a solid, Scripture-informed guide.

If you’re interested in learning more about the author, check out the video below: